About

My name is Jonathan Wells and like you, I care about health. I was  fortunate to be raised in a nutritionally conscious household and as a result, I have had a passion for health and fitness my entire life.

As an author and Certified Strategy Coach with a strong background in nutritional counseling and fitness, my mission is to help you achieve your health or life goals as quickly as possible. The exact nature of your goals doesn’t really matter. What does matters is that you are motivated to move forward. If you are willing to take action and are looking for someone to provide a little guidance, then you’ve come to the right place.

If, after looking around this website you feel that you might be interested in my coaching services, please feel free to contact me so we can discus it.

Okay, back to the story. My background is actually in the area of health and wellness. Nutritional counseling put me in constant contact with two distinctly different groups of people.

I worked with athletes, mostly bodybuilders, but I also worked with those who were overweight and wanted to reduce.

I found that athletes were ready and willing to adhere to strict dietary and training protocols. For them, such disciplines were anchored in the pleasure of better performance in their chosen field.

On the other hand, those who were overweight linked the same disciplines to pain. This was because, to them, it felt like they were being denied the pleasure of food.

Then I began learning about pain and pleasure paradigms and the effects of emotional anchoring, mental imagery, learned behavior and established belief patterns. When I applied this knowledge in conjunction with solid nutritional counseling to help overweight clients change their emotional association with food, everything changed. Suddenly they were able to develop new behavior patterns that supported their weight loss goals.

From that point on my focus was on helping others to get in touch with their own beliefs and emotional anchors as a first step to achieving their health and fitness goals. Over time I developed a series of questions and written exercises designed to help you discover your deepest beliefs about yourself as a person, expose areas of internal conflict, and establish internal harmony.

By making simple adjustments in your core beliefs and eliminating disharmony it becomes much easier to achieve goals that had previously seemed impossible.

Proper nutrition is a foundation for a happy and rewarding life. Without vibrant health it is impossible to achieve a truly exceptional life. Learning how to effectively set goals, make a commitment and then take action are very important skills. But being able to do this and stay in harmony with your true self and your personal code of ethics is infinitely more powerful.

I began to apply this same approach to help clients address concerns in other areas of their lives and the results were astounding. Once you are at peace with yourself, your entire life changes. As your sense of inner harmony radiates outwardly, relationships, self-esteem, and clarity of purpose all improve.

It is truly gratifying to see that so many people are interested in health and fitness these days. However, I am deeply concerned that as an industry, so much energy is going into acquiring wealth as a primary pursuit rather than actually helping people create powerful health. I will do my best to cut through the hype and provide you with realistic information and resources because I truly want to help you create powerful health.

My book TRUE SELF is the fastest inexpensive way (coaching is the fastest) to make positive life changes very quickly. Do you want to discover your core passions, dismantle your hidden, limiting beliefs, and realize your most desired goals? TRUE SELF will guide you smoothly through the process.